🍴 FoodService
- Operator & Distributor Deals
- Commercial & Non-Commercial
- Direct Operator Rebates
- Deviated thru Distributor Rebates
- Bid Management
- DOT Indirect needs
- Location Level Data
- Double Dip
Manage FoodService and Retail trade, TPO and full service claims/deductions acquisition, all in one place.

Your FoodService people will feel like they are in a FoodService TPM.
Your Retail people will feel like they are in a Retail TPM.
GoTrade brings FoodService and Retail together on one platform while giving each team the workflows, terminology, deal structures and tools designed for the way they manage trade.

Plan the trade. Acquire the data. Reconcile it. Manage deductions. Turn it into insights.
Plan and build FoodService and Retail trade programs with your customers. Create promotions, contracts and deals, manage products and rebate structures, and forecast trade spend — all in one place.
Automatically collect claims, billbacks and backup from retailer/distributor web portals, EDI, email boxes and other sources.
Match, validate and reconcile claims to your promotions and contracts.
Connect claims and billbacks to open deductions so your team can resolve issues faster.
Get real-time visibility into trade spend, claim performance, deductions, ROI and trends.
From ERPs to retailer portals to other business systems, GoTrade connects with the sources that power your trade data — and can move data back out wherever you need it.
Whatever system holds your master data, we can work with it — from QuickBooks to SAP HANA and everything in between.
We gather your claims, billbacks and deductions from the sources your trading partners use.
Bring in data from other business systems, and send data out to wherever your client needs outbound data to go.
GoTrade is powered by AI, and Gia is your always-on trade expert. Open the GoTrade app on your phone, tablet or computer and simply talk or type to Gia. Ask questions, get insights, create reports, update records and handle a wide range of tasks — all in seconds.

GoTrade Solutions was founded by a team that has spent decades in the CPG and FoodService trade promotion industry. We’ve lived the challenges you face — from building trade plans to managing claims, deductions and data from every corner of the market. That’s why we built GoTrade: a modern, unified platform designed by practitioners, for practitioners.
Brian brings extensive Trade Promotion Management experience with a deep FoodService background. He has spent decades working with manufacturers on trade planning, promotions, claims, deductions and the complex workflows unique to FoodService.
Adam brings deep technical and product experience to GoTrade. He previously co-founded another TPM company with Brian, giving him a rare combination of hands-on TPM knowledge, software architecture experience and an understanding of how trade teams actually work.
Terry brings extensive Trade Promotion Management experience with a strong Retail background. His experience spans retail promotions, customer planning, trade programs and the day-to-day challenges CPG teams face managing retail trade spend.
Nick brings a strong technical and systems perspective to GoTrade, helping translate complex trade processes into practical, scalable software. His focus is connecting technology, data and workflow design to make the platform easier and more powerful for users.
See how GoTrade can help you automate, connect and grow.