Trade Management. Simplified.

One Platform
for All Your
Trade.

Manage FoodService and Retail trade, TPO and full service claims/deductions acquisition, all in one place.

FoodService, Retail and TPO in GoTrade
Built for Both.

Compromised for Neither.

Your FoodService people will feel like they are in a FoodService TPM.
Your Retail people will feel like they are in a Retail TPM.

Neither has to compromise.

GoTrade brings FoodService and Retail together on one platform while giving each team the workflows, terminology, deal structures and tools designed for the way they manage trade.

🍴 FoodService

A TPM built for your FoodService team
  • Operator & Distributor Deals
  • Commercial & Non-Commercial
  • Direct Operator Rebates
  • Deviated thru Distributor Rebates
  • Bid Management
  • DOT Indirect needs
  • Location Level Data
  • Double Dip
GoTrade Solutions
One Platform.
Two Distinct Trade Worlds.
No Compromise.

🛒 Retail

A TPM built for your Retail team
  • Annual Customer & Trade Planning
  • Promotion Calendar and Event Planning
  • Base and Promotional Volume/Lift
  • Trade Spend and Budget Management
  • Retail Promotion Tactics
  • Retail Merchandising Conditions
  • Retail What-if Planning Templates
  • Retail-specific Reporting
  • Syndicated Data
From Planning to Insights

A Complete Trade Management Platform.

Plan the trade. Acquire the data. Reconcile it. Manage deductions. Turn it into insights.

Plan

Plan and build FoodService and Retail trade programs with your customers. Create promotions, contracts and deals, manage products and rebate structures, and forecast trade spend — all in one place.

Acquire

Automatically collect claims, billbacks and backup from retailer/distributor web portals, EDI, email boxes and other sources.

Reconcile

Match, validate and reconcile claims to your promotions and contracts.

🔗

Link Deductions

Connect claims and billbacks to open deductions so your team can resolve issues faster.

Analytics

Get real-time visibility into trade spend, claim performance, deductions, ROI and trends.

Integrations

Connect to the Systems You Rely On.

From ERPs to retailer portals to other business systems, GoTrade connects with the sources that power your trade data — and can move data back out wherever you need it.

ERP Systems

Whatever system holds your master data, we can work with it — from QuickBooks to SAP HANA and everything in between.

QuickBooks
SAP
Oracle
Microsoft Dynamics 365
Sage
And Many More

Retailers / Distributors / FdSvc Operators

We gather your claims, billbacks and deductions from the sources your trading partners use.

Web Portals
EDI
Email Boxes
SFTP / FTP
OneDrive
Google Drive

Other Sources

Bring in data from other business systems, and send data out to wherever your client needs outbound data to go.

Salesforce
Excel
Google Sheets
Power BI
Syndicated Data
And Many More
↔ Bring data in. Send data out.
Meet Gia

Your AI Trade Assistant.
Ask Gia. Get it done.

Your trade expert. Always on.

GoTrade is powered by AI, and Gia is your always-on trade expert. Open the GoTrade app on your phone, tablet or computer and simply talk or type to Gia. Ask questions, get insights, create reports, update records and handle a wide range of tasks — all in seconds.

🎙
TalkSpeak naturally in the GoTrade app.
TypeAsk questions or give instructions.
Take ActionGia finds data, creates reports, updates records and more.
See Gia in Action →

Hi, I’m Gia.

How can I help you today?
|||||||||
🎙
TalkTypeGet It Done
Gia what needs my attention today?
Gia: You have 3 promotions that need your approval.
Gia build me a 2026 contract for Jim’s Diner with $3 rebate on my cereals category.
Gia: I’ve created the 2026 contract for Jim’s Diner with a $3 rebate on your cereals category. Would you like me to send it for review?
Your trade expert.
Always on.
Who We Are

Real People.
Deep Trade Experience.

GoTrade Solutions was founded by a team that has spent decades in the CPG and FoodService trade promotion industry. We’ve lived the challenges you face — from building trade plans to managing claims, deductions and data from every corner of the market. That’s why we built GoTrade: a modern, unified platform designed by practitioners, for practitioners.

BM

Brian Maloney

Brian brings extensive Trade Promotion Management experience with a deep FoodService background. He has spent decades working with manufacturers on trade planning, promotions, claims, deductions and the complex workflows unique to FoodService.

A

Adam

Adam brings deep technical and product experience to GoTrade. He previously co-founded another TPM company with Brian, giving him a rare combination of hands-on TPM knowledge, software architecture experience and an understanding of how trade teams actually work.

T

Terry

Terry brings extensive Trade Promotion Management experience with a strong Retail background. His experience spans retail promotions, customer planning, trade programs and the day-to-day challenges CPG teams face managing retail trade spend.

N

Nick

Nick brings a strong technical and systems perspective to GoTrade, helping translate complex trade processes into practical, scalable software. His focus is connecting technology, data and workflow design to make the platform easier and more powerful for users.

Ready to Simplify Your Trade Management?

See how GoTrade can help you automate, connect and grow.

Request a Demo →Contact Us